Dole tasked us with creating a digital campaign aligned with our ongoing ‘Traditions’ campaign. They wanted to encourage children by way of supportive notes written on the lids of Dole Fruit Bowls. While concepting, we found that over 2 million children suffer from anxiety, with much of it centered around going back to school.
So, Dole decided to do something about it. We partnered with Upworthy to help ease these children’s anxieties and get them excited to go back to school.
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